Arlington, Va. (January 16, 2019) - Hearth, Patio & Barbecue Association's #WhyIGrill Campaign Joins Industry, Pitmasters, and Home Cooks to Celebrate the Art and Passion of Grilling
HEARTH, PATIO & BARBECUE ASSOCIATION’S #WHYIGRILL CAMPAIGN JOINS INDUSTRY, PITMASTERS, AND HOME COOKS TO CELEBRATE THE ART AND PASSION OF GRILLING
Arlington, Va. (January 16, 2019) – Why do you grill? Maybe it’s for the flavor, for fun, to compete, to impress, or maybe even for nostalgia’s sake. There are endless reasons, and each is personal. Hearth, Patio & Barbecue Association (HPBA) is launching a multi-media, ongoing initiative aimed at discovering and sharing why people grill.
Beginning today and continuing throughout the year, HPBA’s “#WhyIGrill” campaign will turn to all current and prospective grillers – from first-time grill owners and award-winning pitmasters to manufactures and retailers – encouraging they share online, in media, and via social their love for barbecuing, all unified by the #WhyIGrill hashtag.
“Over the years we have seen backyard grilling evolve beyond a weekend hobby, with more than half of consumers recently surveyed saying they consider grilling a ‘lifestyle choice,’” said Jack Goldman, president and CEO, HPBA. “We launched the #WhyIGrill campaign to tap into that enthusiasm. Whether it’s the casual cook or the celebrated competitor, we look forward to learning their reasons for grilling.”
A key component of the campaign is the new website, WhyIGrill.org. This online hub will showcase how and why grilling is becoming a year-round lifestyle choice.
Each month, the site will feature a grilling “ambassador,” who will share why they grill and encourage others to do the same via images and stories. Notable NFL-player turned professional chef, Tobias Dorzon, will lead the charge as the first #WhyIGrill ambassador. According to Tobias, “grilling is a healthier alternative because it burns some of the fat off meats and it uses less oil.” Tobias shares his recipe for his famous Yakitori Chicken Kebabs.
Additional #WhyIGrill campaign elements include:
For more information on this ongoing initiative, visit www.WhyIGrill.org. In addition, take part in current happenings including the Super Bowl survey by Jan. 20 for a chance to win a gift card, and check back throughout the year to participate and promote more activities.
About the Hearth, Patio & Barbecue Association (HPBA)
The Hearth, Patio & Barbecue Association (HPBA), based in Arlington, Va., is the North American industry association for manufacturers, retailers, distributors, representatives, service firms and allied associates for all types of barbecue, patio and hearth appliances, fuels and accessories. The association provides professional member services and industry support in education, statistics, government relations, marketing, advertising and consumer education.
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Hearth, Patio & Barbecue Association (HPBA), represents and provides professional member services and industry support, for manufacturers, retailers, distributors, representatives, service firms, and allied associates for all types of fireplace, stove, heater, barbecue and outdoor living appliances and accessories. Learn More
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